How to Measure New Media ROI

Больше похоже на это

lea

от Lea Lochille

Joomla

от catherine sas

The Princess and the Pizza

от Jennifer Wang

CLIC_M ÁNGELES ASENSI

от Ma Angeles Asensi

How to Measure New Media ROI- thx DM Scott

What to Measure?- How many people...

Buying what you sell

Are talking about the competition

Are talking about you/prod/svc/company on blogs

Shared your content w/ someone else

Measure through blog links

Downloaded something free from my site

Are Exposed to My Ideas

Then ask- Why are we spending $$ on things we don't use ourselves ?

Then ask- How do we create content that is highly indexed in search engines to share and drive people to our site

Begin w/ Questions- In the Last 1 or 2 Months Have You...

Used peer to peer network to reach friends, colleagues, family

Used Search engine to research or buy

Used mainstream media to buy

Gone to a trade show to buy prod/svc.

Answered direct mail ad