SWOT Marina

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NOM-028-STPS-2012

Ved Ivon Venancio Alvarez

II. La tarea GLOBAL MEDIO AMBIENTE

Ved yurley duarte

Strengths and Weaknesses

Ved Shakespeare Silver

Elementos Morfológicos

Ved Bernardo Cerrillo Rodriguez

SWOT Marina

Go to Market

Manage Frame Contract with the Group

Migrate from offer to value proposition

Developp systematic relationship with engineering companies

More AMDs

Developp systematic account mgt. (multiple point contact tech, econ, dec, user)

Opportunities

Service old engines

Private market

Strength

?What does Eneria better than the competition

Global service network

Reliability

Brand name

Threats

? What does better the competition

Intermediary controlling the final account

Global Frame Contracts

Small growth

Small market

Weaknesses

Only one AMD

No multipoint contact

Missing 2 Stroke engine