作者:Tudor Jitianu 13 年以前
472
SWOT Marina
SWOT Marina
Go to Market
Manage Frame Contract with the Group
Migrate from offer to value proposition
Developp systematic relationship with engineering companies
More AMDs
Developp systematic account mgt. (multiple point contact tech, econ, dec, user)
Opportunities
Service old engines
Private market
Strength
?What does Eneria better than the competition
Global service network
Reliability
Brand name
Threats
? What does better the competition
Intermediary controlling the final account
Global Frame Contracts
Small growth
Small market
Weaknesses
Only one AMD
No multipoint contact
Missing 2 Stroke engine