Kategorie: Wszystkie - society - audience - impact - control

przez Mariana Calderón 4 lat temu

338

Communication Process

Communication Process

Mariana Calderón Poumian DNBIS51M

Effects analysis (what for?)

Audience analysis (who?)

Analysis of the medium (how?)

Content analysis (what)

Control analysis (who?)

Communication Process

LASSWELL'S MODEL

It impacted different disciplines such as: 1. Political Science 2. Philosophy 3. Economics
Consolidated mass communication
Purposses

Impact

Interpret

Inform

It allowed to understand the communicative process
Unilateral communication

Recent events

Global events

It is composed by:

Connectivity and society

Developed in 1940 by HAROLD LASSWELL
Reduce communication gaps

Between civil society and government

COMMUNICATION ANALYSIS LEVELS