Communication Process

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MULTIMEDIA

por Daniela Cifuentes

MULTIMEDIA

por Daniela Cifuentes

Healthy Relationships

por Alexandra Savva

English as a Global Language

por Luis Angel Sanchez Luna

Mariana Calderón Poumian DNBIS51M

Effects analysis (what for?)

Audience analysis (who?)

Analysis of the medium (how?)

Content analysis (what)

Control analysis (who?)

Communication Process

LASSWELL'S MODEL

It impacted different disciplines such as: 1. Political Science 2. Philosophy 3. Economics

Consolidated mass communication

Purposses

Impact

Interpret

Inform

It allowed to understand the communicative process

Unilateral communication

Recent events

Global events

It is composed by:

Connectivity and society

Developed in 1940 by HAROLD LASSWELL

Reduce communication gaps

Between civil society and government

COMMUNICATION ANALYSIS LEVELS