HTS Marketing and BD

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Empathy map example - Tommy

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Linked to marketing

The creation of long term value for an organisation from customers, markets and relationships.

Business Development

New Business

Networking

Exhibitions and Events

CPD's

Recommendations and Referrals

Bids and Competitions

Fee Proposal

Information Structure

Process

Memberships and Competition Lists

Presentations

PQQ and ITT

Client Relationship Management

Event Invites

CRM System

Project Completion Review

Annual Client / Collaborator Review

Meetings

Strategy

Budget

Programme

Plan

Research