Group B: Chapter 08

Mais informações

Coca-Cola's marketing strategy

por Geovanna Palacios

War

por Breanna Kargle

Strategic Business Plan

por Pero Gruyo

IM/KM Plan

por Lori Saulibio

International Strategy

Risks in an Int'l Environment

Limits of Int'l Expansion

Economic

Political

Choice of Int'l Entry Mode

Dynamics of Mode of Entry

New Wholly Owned Subsidiary

Acquisitions

Strategic Alliances

Licensing

Exporting

Environmental Trends

Regionalization

Liability of Foreignness

Strategic Competitive Outcomes

Complexity of Managing Multinationals

Int'l Diversification & Innovation

Int'l Diversification & Returns

International Strategies

Corporate-Level

Transnational

Global

Multidomestic

Business-Level

Identifying International Opportunities

Location Advantages

Economies of Scale & Learning

Return on Investment

Increased Market Size