Chocolate consumer

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Organigram

由Sarah Grace

Market Research Interview

由Mindomo Team

Tree organigram

由JS - 10DJ 693138 Port Credit SS

Green and Blacks

由Cyprian Grzelak

Chocolate consumer

geo

North America

urban and suburban areas

demo

Family formation ages 25-40(gatekeeper)

low-middle class

10-15: allowance customers 0-9: pre-customers

product use

light-med users

physo

people who live in Canada feel connected or affiliated with the product since Canada is known with a maple and maple trees

maple syrup

preference milk chocolate