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Market analysis

Market position

Market challenger?

Market follower?

Market leader?

Market niche?

Market structure

Monopoly?

Oligopoly?

Imperfect competition?

Highly competitive?

Market segments

Behaviour

Family circumstances

Geographical region

Social status

Lifestyle

Income

Gender

Religion

Age

Market objectives

Revenue maximization

National growth

Market Share

Image

Shareholder value

Overcome competitors

Consumer focus

Social responsability

Product focus

Ethnical objectives

International growth