Market analysis

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Competitive advantage 2

por Ore Omisore

The directors of a property company are looking at whether they shouldconstruct a new office building. The economy is doing well, and the amount ofvacant office space is reducing sharply. As part of their decision they decide to use the 6 Thinking Hats te

por Serik Ayazhan

ECONOMIC SYSTEM SCHEME

por alex bermudez

Anatomical Terminology

por Jennifer Tripp

Market analysis

Market position

Market challenger?

Market follower?

Market leader?

Market niche?

Market structure

Monopoly?

Oligopoly?

Imperfect competition?

Highly competitive?

Market segments

Behaviour

Family circumstances

Geographical region

Social status

Lifestyle

Income

Gender

Religion

Age

Market objectives

Revenue maximization

National growth

Market Share

Image

Shareholder value

Overcome competitors

Consumer focus

Social responsability

Product focus

Ethnical objectives

International growth