Subject Background 5

Mere som dette

Design Cycle

af Daniel Flynn

ESP

af sarai lucia Rios santiz

THE PROJECT APPROACH

af Javier Espinosa Gallardo

Differences between field studies, surveys, field experiments, and laboratory experiments

af Mary Lou Doucette

Opportunities/Threats analysis

Strength/Weakness analysis

Strategic plan

Risk assessment

Selling plan

billing procedures and accounting mechanisms

monitoring of sales

merchandising materials

distribution network

Budgets

Marketing mix

distribution channels

advertising

pricing

features and benefits

Objectives for each business unit

Target markets

Types of customers

Product areas

Geographical areas

Subject Background 5

Other analyses

Employee issues

Organizational issues

Financial information

External audit

Look at market trends

Conduct new market research

Internal audit

Assess company-specific critical factors

Assess competitive position

Benchmark against competitors

Look at distribution channel