作者：Ceрафим Фурцев 2 年以前
151
Subject Background 5
Opportunities/Threats analysis
Strength/Weakness analysis
Strategic plan
Risk assessment
Selling plan
billing procedures and accounting mechanisms
monitoring of sales
merchandising materials
distribution network
Budgets
Marketing mix
distribution channels
advertising
pricing
features and benefits
Objectives for each business unit
Target markets
Types of customers
Product areas
Geographical areas
Subject Background 5
Other analyses
Employee issues
Organizational issues
Financial information
External audit
Look at market trends
Conduct new market research
Internal audit
Assess company-specific critical factors
Assess competitive position
Benchmark against competitors
Look at distribution channel
