Marketing Research

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4 principles of marketing strategy /Brian Tracy

par Jessica Sierra

Chapter 8 Questionnaire surveys

par Gary Yu

DSS

par reham ashraf

Periodic Table Trends

par Jonathan Mangar - Marvin Heights PS (1110)

Marketing Research

Methods

segment random sample

multi-stage sample

snowball sample

cluster sample

quota sample

random sample

Preliminary Research

documents analysis

observation

telephone surveys

test markets

online feedback

portal surveys

Purpose

identify customer needs

strategy assessment

risk management

market trends

planning

External Research

in-house expenditure data

government data

trade publications

commercial data

media reports

Internal Research

reports

retail data

company accounts

stocks analysis