Marketing Research

Még több ilyen

Brien McMahon Research Cloud

Szerző: JP Sommer

Colours M@tter plan

Szerző: Colours Matter

The Ultimate Marketing Strategy - Making Customers Come to You

Szerző: Andrew Shuttleworth

FERRERO

Szerző: Valeria Righetti

Marketing Research

Methods

segment random sample

multi-stage sample

snowball sample

cluster sample

quota sample

random sample

Preliminary Research

documents analysis

observation

telephone surveys

test markets

online feedback

portal surveys

Purpose

identify customer needs

strategy assessment

risk management

market trends

planning

External Research

in-house expenditure data

government data

trade publications

commercial data

media reports

Internal Research

reports

retail data

company accounts

stocks analysis