Marketing Research

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VARIABLES

por Naila Mis

Walmart

por rachele capobianco

Business Plan Outline

por Daniel Sima

UPDATED CURRICULUM MAP 8-3-2018

por Daisy Steele

Marketing Research

Methods

segment random sample

multi-stage sample

snowball sample

cluster sample

quota sample

random sample

Preliminary Research

documents analysis

observation

telephone surveys

test markets

online feedback

portal surveys

Purpose

identify customer needs

strategy assessment

risk management

market trends

planning

External Research

in-house expenditure data

government data

trade publications

commercial data

media reports

Internal Research

reports

retail data

company accounts

stocks analysis