によって Mindomo Team 4年前.
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Marketing Research
Marketing Research
Methods
segment random sample
multi-stage sample
snowball sample
cluster sample
quota sample
random sample
Preliminary Research
documents analysis
observation
telephone surveys
test markets
online feedback
portal surveys
Purpose
identify customer needs
strategy assessment
risk management
market trends
planning
External Research
in-house expenditure data
government data
trade publications
commercial data
media reports
Internal Research
reports
retail data
company accounts
stocks analysis
