CHALLENGES INDOOR

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INFORMATION TECHNOLOGY

by Khalid mazlan

Media Fluency

by Meagan Hicks

DSS

by reham ashraf

Human Emotion

by Samuel Anderson-McCoy

CHALLENGES

portfolio

highchair - FOB < US$20

highchair + booster + bench - FOB < US$30

Maxi Cosi MOA 8in1

Stack 123 Chicco (certification issues)

to avoid material shortage

to consolidate and strengthening USP

channel strategy

mix product per channel

CHICCO (d2c, flagship, etc)

E-COMM

TRADE

KEY ACCOUNTS

to increase distribution

differentiation

training

videos

book

in-store

mpdv execution

communication