CHALLENGES INDOOR

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Portable Devices

Ved David Belcar

Human Emotion

Ved Samuel Anderson-McCoy

English as a Global Language

Ved Torleif Sleveland

Mindmap Unit 2

Ved Marta Palacín

CHALLENGES

portfolio

highchair - FOB < US$20

highchair + booster + bench - FOB < US$30

Maxi Cosi MOA 8in1

Stack 123 Chicco (certification issues)

to avoid material shortage

to consolidate and strengthening USP

channel strategy

mix product per channel

CHICCO (d2c, flagship, etc)

E-COMM

TRADE

KEY ACCOUNTS

to increase distribution

differentiation

training

videos

book

in-store

mpdv execution

communication