Computer Games Motivation

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Metaphors for Success

Ved John Cumming

Idea

Ved Støvring Støvring

Los Angeles Lakers

Ved fontay taylor

Market Structure

Ved Kendal Bainbridge

Computer Games Motivation

Factors

POSSIBLE TARGET AUDIENCE

User

level

single/multiple player

genre

platform

Age

Online/offline

Motivation

ADDICTION

FANTASY

MASTERY

COMPETITION

GENDER

LEARNING

CO-OPERATION

HAPPINESS

GOALS

RELAXATION

EXERCISE

Factors: AFFECTING POSSIBLE DATA

fun

relaxation

Achievement

fitness

social interaction

Competition

Experience

Games

Genre

Strategy

FPS

Action

Simulation

Racing

MMO

RPG

co-op

Platform

PSP

XBOX

PS3

NINTENDO WII

NINTENDO DS

MOBILE PHONE

PC

LAPTOP

TABLET

PLAYERS

USER TYPE

Subtopic

HARDCORE

CASUAL

SERIOUS

ONLINE

OFFLINE