Computer Games Motivation

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Computer Games Motivation

Factors

POSSIBLE TARGET AUDIENCE

User

level

single/multiple player

genre

platform

Age

Online/offline

Motivation

ADDICTION

FANTASY

MASTERY

COMPETITION

GENDER

LEARNING

CO-OPERATION

HAPPINESS

GOALS

RELAXATION

EXERCISE

Factors: AFFECTING POSSIBLE DATA

fun

relaxation

Achievement

fitness

social interaction

Competition

Experience

Games

Genre

Strategy

FPS

Action

Simulation

Racing

MMO

RPG

co-op

Platform

PSP

XBOX

PS3

NINTENDO WII

NINTENDO DS

MOBILE PHONE

PC

LAPTOP

TABLET

PLAYERS

USER TYPE

Subtopic

HARDCORE

CASUAL

SERIOUS

ONLINE

OFFLINE