NK-Market Entry Strategy

Mai multe ca aceasta

THE MARKETING MIX

după Maria bascar

OTD - Chapter 8 Org. Design; strategy in a changing global environment

după Sander van der Kolk

Competitive advantage 2

după Ore Omisore

EXTERNAL CAUSES OF UNDERDEVELOPMENT

după Uxue Okina

Market Entry Strategy

How should I enter?

For each strategy evaluate Cost of entry sustainability & profitability

Inorganic

Joint Venture/ Partner

Acquire

Organic

What capabilities do I have and which do I need?

Technology

Manufacturing

Brand

Human Capital

Raw Material access

Distribution

Financial Capability

Where do I want to be?

Identify Key Success factors

Place/channel

Price

Promotion

Product offerings and segments served

Is the market attractive enough?

Regulatory Environment

Complements

Substitutes

Supplier Power

Buyer Power

Barriers to entry

Excess Capacity

Regulations

Switching costs

Brand/Repute

Human Cap

Tech/Patents

FC/CAPEx

Is the market Big enough?

For each segment

Competition

Growth

Share

Profitability

Size

Identify Segments

Characterize segmentation/targeting criteria

buying habbits etc

consumer demographics

Define Consumer needs