作者：Nitin Kashyap 17 年以前
523
NK-Market Entry Strategy
Market Entry Strategy
How should I enter?
For each strategy evaluate Cost of entry sustainability & profitability
Inorganic
Joint Venture/ Partner
Acquire
Organic
What capabilities do I have and which do I need?
Technology
Manufacturing
Brand
Human Capital
Raw Material access
Distribution
Financial Capability
Where do I want to be?
Identify Key Success factors
Place/channel
Price
Promotion
Product offerings and segments served
Is the market attractive enough?
Regulatory Environment
Complements
Substitutes
Supplier Power
Buyer Power
Barriers to entry
Excess Capacity
Regulations
Switching costs
Brand/Repute
Human Cap
Tech/Patents
FC/CAPEx
Is the market Big enough?
For each segment
Competition
Growth
Share
Profitability
Size
Identify Segments
Characterize segmentation/targeting criteria
buying habbits etc
consumer demographics
Define Consumer needs
