NK-Market Entry Strategy

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System Analysis

Ved peter hill

Lean Tools Kit LT IMBA Sep16

Ved Felipe Quintana

Strategic Business Plan

Ved Pero Gruyo

CHAPTER 14 CONSUMER DECISION PROCESS AND PROBLEM RECOGNITION

Ved Clarissa Villegas

Market Entry Strategy

How should I enter?

For each strategy evaluate Cost of entry sustainability & profitability

Inorganic

Joint Venture/ Partner

Acquire

Organic

What capabilities do I have and which do I need?

Technology

Manufacturing

Brand

Human Capital

Raw Material access

Distribution

Financial Capability

Where do I want to be?

Identify Key Success factors

Place/channel

Price

Promotion

Product offerings and segments served

Is the market attractive enough?

Regulatory Environment

Complements

Substitutes

Supplier Power

Buyer Power

Barriers to entry

Excess Capacity

Regulations

Switching costs

Brand/Repute

Human Cap

Tech/Patents

FC/CAPEx

Is the market Big enough?

For each segment

Competition

Growth

Share

Profitability

Size

Identify Segments

Characterize segmentation/targeting criteria

buying habbits etc

consumer demographics

Define Consumer needs