NK-Market Entry Strategy

Mer av detta

Hannibal

av Heba Afify

Universal Religions

av Евгения Макарова

Strategic Business Plan

av Pero Gruyo

WSP HSE Strategy

av Richard Grinham

Market Entry Strategy

How should I enter?

For each strategy evaluate Cost of entry sustainability & profitability

Inorganic

Joint Venture/ Partner

Acquire

Organic

What capabilities do I have and which do I need?

Technology

Manufacturing

Brand

Human Capital

Raw Material access

Distribution

Financial Capability

Where do I want to be?

Identify Key Success factors

Place/channel

Price

Promotion

Product offerings and segments served

Is the market attractive enough?

Regulatory Environment

Complements

Substitutes

Supplier Power

Buyer Power

Barriers to entry

Excess Capacity

Regulations

Switching costs

Brand/Repute

Human Cap

Tech/Patents

FC/CAPEx

Is the market Big enough?

For each segment

Competition

Growth

Share

Profitability

Size

Identify Segments

Characterize segmentation/targeting criteria

buying habbits etc

consumer demographics

Define Consumer needs