Tree organigram

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E-LEARNING

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UX Design

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What is CALLA

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INTEREST

ENGAGEMENT

ACTION

Personal Email - thank you/direct invitation to a demo with button

They schedule a demo

We pass off to sales

VSTBalance LTC

About VST

3. Predict, Prevent, Protect

2. Mission, Vision, Values

1. Founding Story

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3. AI Staff Support

2. Success Story/Stats

1. Product Break Down

Weekly Roundup Email

Blogs, podcasts, graphics

ENTRY

Website

Read "Success Stories" page

Visited Product Pages

Production Content

Attended a Webinar

Listened to a Podcast

Blog subscription

Read at least 2 blog articles

Content offer (landing page)

Whitepaper

Case Study