Tree organigram

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ENGAGEMENT

ACTION

Personal Email - thank you/direct invitation to a demo with button

They schedule a demo

We pass off to sales

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1. Founding Story

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2. Success Story/Stats

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Weekly Roundup Email

Blogs, podcasts, graphics

ENTRY

Website

Read "Success Stories" page

Visited Product Pages

Production Content

Attended a Webinar

Listened to a Podcast

Blog subscription

Read at least 2 blog articles

Content offer (landing page)

Whitepaper

Case Study