THE STRATEGIC DIRECTION STRATEGIC ANALYSIS PROCESS

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HERBARTIAN APPROACH

av Nathalie Coello

SCUOLA Tassonomia Bloom Web

av Anna Rita Vizzari

Business Plan Outline

av Daniel Sima

Marketing Mix

av Defne Gurel

THE STRATEGIC DIRECTION STRATEGIC ANALYSIS PROCESS

Unit 3 Business Strategies.

These achieve the organization's objectives through the action plan

Business Unit Strategy (Formulated by management for a single business.)

· Create competition

· Solve problems

Corporate strategy

· Acts to strengthen business position

· Allocate resources.

Unit 2 Business Marketing

Defines the organization's overall mission by setting goals providing information for customer engagement

Unit 1 Strategic Analysis

It allows to identify the competitive position of organizations through analysis:

External Analysis: Evidences the organization's environment by identifying threats affecting the organization.

Internal Analysis: Identifies the elements that facilitate or intervene in the operation of the organization.