THE STRATEGIC DIRECTION STRATEGIC ANALYSIS PROCESS

Più simili a questo

Strategic Marketing Plan

da Mindomo Team

SCUOLA Tassonomia Bloom Web

da Anna Rita Vizzari

BaO_3_analyser-

da Agnès Tricoche

Social Inequality

da H HEMDEV H HEMDEV

THE STRATEGIC DIRECTION STRATEGIC ANALYSIS PROCESS

Unit 3 Business Strategies.

These achieve the organization's objectives through the action plan

Business Unit Strategy (Formulated by management for a single business.)

· Create competition

· Solve problems

Corporate strategy

· Acts to strengthen business position

· Allocate resources.

Unit 2 Business Marketing

Defines the organization's overall mission by setting goals providing information for customer engagement

Unit 1 Strategic Analysis

It allows to identify the competitive position of organizations through analysis:

External Analysis: Evidences the organization's environment by identifying threats affecting the organization.

Internal Analysis: Identifies the elements that facilitate or intervene in the operation of the organization.