THE STRATEGIC DIRECTION STRATEGIC ANALYSIS PROCESS

Ver más

The Ultimate Marketing Strategy - Making Customers Come to You

por Andrew Shuttleworth

Using Mindomo for Problem Solving

por Thomas Teepe

ZARA

por 기 장

STRUMENTI PER LA CLASSE DIGITALE BY ELISABETTA NANNI

por Elisabetta Nanni

THE STRATEGIC DIRECTION STRATEGIC ANALYSIS PROCESS

Unit 3 Business Strategies.

These achieve the organization's objectives through the action plan

Business Unit Strategy (Formulated by management for a single business.)

· Create competition

· Solve problems

Corporate strategy

· Acts to strengthen business position

· Allocate resources.

Unit 2 Business Marketing

Defines the organization's overall mission by setting goals providing information for customer engagement

Unit 1 Strategic Analysis

It allows to identify the competitive position of organizations through analysis:

External Analysis: Evidences the organization's environment by identifying threats affecting the organization.

Internal Analysis: Identifies the elements that facilitate or intervene in the operation of the organization.