Summary

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Chapter 4 - the business environments

por Lauren Zeelie

DRIVERS OF CHANGES IN SELLING AND SALES MANAGEMENT

por Naz Smurf

Total Quality Management

por Gil Junqueira

การประกันคุณภาพภายในสถานศึกษา

por hathaichanok wonglert

Hotel concepts

leisure

wellness, termal, medical, spa, resort, sport, casino

business

classical, modern, conference, boutique

Summary

Departments

sales, room’s divison, F&B, spa

Property

ownership, rental, leasing, time share

Hotel types

city, business, boutique, conference, resort, spa, medical

Management topics

Marketing, Revenue, Assets, Profit

Operational forms

ownership, franchise contract, management contract

Quality

hotelstars union, 1-5*, brands

Leadership

market position, product

Ownership

Independent hotels, family hotels, chains, groups

Location

BP, Countryside, Balaton