Tarifs Connexion Inscription

Catégories : Tout - product - price - place - communication

par Анна Милевская Il y a 5 années

257

DEVELOPING THE MARKETING MIX

The strategic approach to developing a marketing mix involves a comprehensive understanding of the 4Cs: customer needs and wants, cost to the customer, convenience, and communication.

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MultiCultural

par Anton Slobodyanyuk

Mindmap Unit 2

par Marta Palacín

Leadership that gets results

par Mindomo Team

Entorno social de aprendizaje (SLE)

par ERICK ERNESTO ROJAS TECSI

DEVELOPING THE MARKETING MIX

4Cs

Communication

Convenience

Cost to the customer

Customer needs and wants

Product

Returnes

Warranties

Servises

Sizes

Packaging

Brand name

Features

Design

Quality

Product variety

Price

Credit terms

Payment period

Allowances

Discount

List price

Promotion

S

Sales promotion

coupons, point-of-purchase materials, samples, signs, catalogs, novelties, circulars

DEVELOPING THE MARKETING MIX

The strategic approach to developing a marketing mix involves a comprehensive understanding of the 4Cs: customer needs and wants, cost to the customer, convenience, and communication.

MultiCultural

Mindmap Unit 2

Leadership that gets results

Entorno social de aprendizaje (SLE)

DEVELOPING THE MARKETING MIX

4Cs

Communication

Convenience

Cost to the customer

Customer needs and wants

Product

Returnes

Warranties

Servises

Sizes

Packaging

Brand name

Features

Design

Quality

Product variety

Price

Credit terms

Payment period

Allowances

Discount

List price

Promotion

S

Sales promotion

Personal selling

P

Publicity

A

Advertising

Place

Logistics

Transportation

Inventory

Locations

Assortment

Coverage

Channels

channel of distribution

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Mindomo

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