DEVELOPING THE MARKETING MIX

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COMMUNICATIVE COMPETENCE --- Is based on three models

Ved karina rocio silva vargas

PQM201B

Ved Mark Philbrick

Holistic Development

Ved Kelli Allen

Fitness

Ved Ольга Александровна Щеглова

DEVELOPING THE MARKETING MIX

4Cs

Communication

Convenience

Cost to the customer

Customer needs and wants

Product

Returnes

Warranties

Servises

Sizes

Packaging

Brand name

Features

Design

Quality

Product variety

Price

Credit terms

Payment period

Allowances

Discount

List price

Promotion

S

Sales promotion

coupons, point-of-purchase materials, samples, signs, catalogs, novelties, circulars

Personal selling

Mass selling

P

Publicity

A

Advertising

Place

Logistics

Transportation

Inventory

Locations

Assortment

Coverage

Channels

channel of distribution

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