DEVELOPING THE MARKETING MIX

Mai multe ca acesta

Nonverbal Communication

creat de Stephen Weaver

Gucci

creat de Chau Nguyen

Money

creat de Samuel Anderson-McCoy

Myntra

creat de Vidhi Mukhija

DEVELOPING THE MARKETING MIX

4Cs

Communication

Convenience

Cost to the customer

Customer needs and wants

Product

Returnes

Warranties

Servises

Sizes

Packaging

Brand name

Features

Design

Quality

Product variety

Price

Credit terms

Payment period

Allowances

Discount

List price

Promotion

S

Sales promotion

coupons, point-of-purchase materials, samples, signs, catalogs, novelties, circulars

Personal selling

Mass selling

P

Publicity

A

Advertising

Place

Logistics

Transportation

Inventory

Locations

Assortment

Coverage

Channels

channel of distribution

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