por Анна Милевская 5 anos atrás
240
DEVELOPING THE MARKETING MIX
The strategic approach to developing a marketing mix involves a comprehensive understanding of the 4Cs: customer needs and wants, cost to the customer, convenience, and communication.
por Анна Милевская 5 anos atrás
240
Mais informações
coupons, point-of-purchase materials, samples, signs, catalogs, novelties, circulars
Mass selling
подтема
