DEVELOPING THE MARKETING MIX

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MULTIMEDIA

por Daniela Cifuentes

Money

por Samuel Anderson-McCoy

Estimation & Project Planning

por Claudiu Belu

VICTORIAN NOVEL

por Antonino Rubino

DEVELOPING THE MARKETING MIX

4Cs

Communication

Convenience

Cost to the customer

Customer needs and wants

Product

Returnes

Warranties

Servises

Sizes

Packaging

Brand name

Features

Design

Quality

Product variety

Price

Credit terms

Payment period

Allowances

Discount

List price

Promotion

S

Sales promotion

coupons, point-of-purchase materials, samples, signs, catalogs, novelties, circulars

Personal selling

Mass selling

P

Publicity

A

Advertising

Place

Logistics

Transportation

Inventory

Locations

Assortment

Coverage

Channels

channel of distribution

подтема