DEVELOPING THE MARKETING MIX

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Front Office

por Robert van Rijn

COMMUNICATIVE COMPETENCE --- Is based on three models

por karina rocio silva vargas

Leadership that gets results

por Mindomo Team

MULTIMEDIA

por Daniela Cifuentes

DEVELOPING THE MARKETING MIX

4Cs

Communication

Convenience

Cost to the customer

Customer needs and wants

Product

Returnes

Warranties

Servises

Sizes

Packaging

Brand name

Features

Design

Quality

Product variety

Price

Credit terms

Payment period

Allowances

Discount

List price

Promotion

S

Sales promotion

coupons, point-of-purchase materials, samples, signs, catalogs, novelties, circulars

Personal selling

Mass selling

P

Publicity

A

Advertising

Place

Logistics

Transportation

Inventory

Locations

Assortment

Coverage

Channels

channel of distribution

подтема