Steps on how to make a business plan - Mind Map

Use this template

This mind map acts as a dashboard for developing a business plan. It helps you organize your research and data, and answer the questions that an investor will ask.

Keywords: business plan, investors, tasks implementation, project implementation, executive summary, statement of confidentiality, business organization

Name of your organization

Type in the name of your organization and press Enter.

Marketing and sales

The question that investors will ask is How will you turn your forecasts into reality?
Having identified your product or service, and the demand for it in the market, how will you reach that market?

What you will sell

Describe exactly what customers will buy, how they will buy it, how it will be provided or delivered, and how it will be supported after purchase.
Think about:

The selection and decision process
Ordering and payment
Delivery of real or virtual goods
Access to real or virtual services

Campaigns

Campaign

What campaigns are you planning to publicize your product or service? Examples include:

Press releases
Special offers
A promotional series of advertisements
A launch event or open day
A competition or prize draw

Routes to market

Route to market

List the ways that you can reach your market segments. Examples include:

Retail locations, your own or others
Direct sales representatives
Online presence
Email, SMS and telephone calling
Newsletters and leaflets
Social media and word of mouth
Shows and exhibitions
Press coverage and reviews
Advertising in newspapers, radio, television or specialist publications

Market research

Add a description of your market research.
What market research have you done to identify the best routes to market for your particular segment?

Where is the best place for your target segment to find you?
Where is the best place for you to find your target segment?

Operations

How will the operations of your organization need to change, to support this plan?
Investors will need to know that you will also have the capabilities to deliver it, sustain it and scale it up.

Suppliers and partners

Supplier or partner

What materials and services will you need from suppliers?
Who will you need to partner with to make the most of the opportunity?
Will you depend entirely on them, or do you have alternatives?

Add a supplier or partner.

Staff, knowledge and skills

Staff and skills

What new staff will be needed?
What skills and knowledge are needed?
Will you be able to retrain existing staff?
Can you recruit the right people?
Are you expecting the investors to bring expertise and resources?

Add staff, knowledge or skills.

Development

Processes

Process

What new processes will you need to establish? Do you need to change existing processes?
Processes include:

Leadership and strategy
Design and development
Production & delivery
Marketing and sales
Financial and administrative
Customer service and support

Add a process.

Equipment

What new equipment and tools will you need? Will you replace old ones, or extend your capacity?
Add capital equipment.

Facilities

Facility

How will your facilities need to change to implement your plan?
Will you need new premises or changes to existing premises?
Add a facility.

Implementation

If you win the investment or support that you need, where will you start?

Risks

Risk

How will you manage risk in your plan? What could go wrong?
How are you planning to reduce the chances of a problem occurring?
How are you planning to reduce the impact if it does?

Add a risk.

Next steps

Next step

What are the next steps in your plan?
If you win support, where will you begin?
If you don't, what is your backup plan?

Add the next step.

Milestones

Milestone

What are the key points in the implementation of your plan? How will you know that you are making real progress?
Think about:

Signing key agreements and contracts
Appointing new staff
Completing development and design work
Events and campaigns
First production
First sales
First press coverage and reviews

Add a milestone.

Forecasts

You will need credible forecasts of profitability and strategic benefits if you are proposing investment in your business.

Strategic challenges

Strategic highlights

What is the impact on your strategy of this initiative? How will your strategy change to ensure that you can adapt to whatever this plan brings, whether it is good or not so good? Think about:

The best and worst case scenarios
How you will respond to best and worst case scenarios
Your exit routes if things do not go according to plan
How your strategic position will change
What new opportunities could arise as a result of this change

Add a strategic point.

Cashflow forecast

Cashflow highlight

Even if your plan will eventually be profitable, cashflow limitations could prevent you from getting there. Your cash flow forecast should show that you are in control of this.
Consider:

The best and worst cases for financial exposure
The effects of late payment from customers
When payback begins
When payback completes and profitability begins

Add a key point from the cashflow forecast.

Breakeven analysis

Breakeven highlight

Your breakeven analysis should show the minimum level of achievement that is still survivable. If operations go below breakeven, then you will need to take evasive action. Make forecasts for:

Survival-level costs and expenses
What could be delayed or dropped from the plan to reduce costs
Worst cases for implementation delays and cost overruns
Minimum sales performance

Profit and loss forecast

Profit and loss highlight

Your profit and loss (or income) forecasts should detail where, when and how profitability will be achieved.
Add a highlight from your Profit and Loss forecast.

Consider making forecasts for year 1, year 2 and year 3 of your plan.

Balance sheet forecast

Balance sheet highlight

How will your balance sheet change as a result of this initiative?

What new assets will you gain?
What liabilities will you take on?
How will the ownership of equity change?

Add a key point from the balance sheet forecast.

Costs forecast

Cost highlight

How will your costs base change as a result of your initiatives? Think about:

Changes in fixed costs and overheads
Changes in variable costs with volume
Changes in variable costs with better equipment, better processes or better product design
Changes in materials costs with volume

Add a key point from the costs forecast.

Sales forecast

Sales highlight

How will sales increase as a result of your initiatives? Think about:

Increased sales volume
Increased average value of sales
Increased sales to existing customers
Opening up new markets and segments

Add a key point from the sales forecast.

It must be clear to investors what you are asking for, when you need it and when & how it will be repaid - in short, what value they will get for their investment.

Returns and repayments

Return or repayment

Add highlights of the return or repayment plan for investors. Consider:

Equity ownership and rising value of equity
Equity buy-back
Other benefits, e.g. future stock options
Repayment of capital

Purpose

Investment purpose

Add a sum-up of how this investment will be spent. Include:

Purchasing assets
Paying wages or overheads
Buying stock and materials
Investing in training or advisors
Servicing loans

Schedule

Investment schedule

Add a summary of how much is required and when.

The market

Investors will ask: how well do you know your customers and your market? Your business plan should show that you are targeting your market by well-defined segments and are focused on creating value for customers.

Competitors

Competitor

Add an organization that can compete with you, either now or in the future. Think about all alternatives that the customer may have, including doing nothing or addressing their problem in a completely different way.

Strategies

Strategy

How will you compete effectively?
Add an element of your competitive strategy. Think about:

Outperforming them on their strengths
Outperforming them on their weaknesses
Having a better value proposition
Being different and difficult to compare
Offering additional benefits
Offering a better customer experience

Weaknesses

Weakness

What do the competitors do that is less attractive than your product or service?
Do they have:

Higher pricing?
Lower performance or unreliability?
A complex proposition that is difficult to understand?
A poor reputation for value?
Poor customer service?
An inconvenient location?

Strengths

Strength

What do the competitors do that is more attractive than your product or service?
Do they have:

Better pricing or total cost of ownership?
A more up-to-date design?
Better performance and reliability?
A good brand name and reputation?
Good customer service?
Additional benefits?

Describe the competing product or service

Do they compete with you now or will they compete with you in the future?
What do they provide that competes with you?
Does it directly compete, or offer an alternative way to solve the problem?

Customers

Customer segment

Who are your customers? Add a target customer segment. Groupings might include:

... by industry or trade
... by speciality or job role
... by region or locality
... by knowledge, concern, interest or need
... by demographic (e.g. age, gender, education, income)

Additional info

Solutions

What solutions are you offering for customers in this segment? What value do you create for them?
Add a solution.

Needs

What are the needs and interests of the customers in this segment? What do they value? How do they select their purchases?
Add a customer need.

Pain points

What problems and pain points do the customers in this segment face?
Add a pain point.

Profile

What is the characteristic of the customers in this segment?
How do you identify your potential customers?
Add a characteristic of the future customer.

Segment size

Size

What is the estimated size and value of this segment?
What proportion of the segment is potential customer for you, taking into account competitors, market maturity and demand?

Market position

The industry

About the industry

Add some key points about the industry you are working in.

What industry sector are you competing in?
What are the characteristics of this sector?
What kind of changes or trends are happening?
What are the driving forces for change?
Which parts are growing or shrinking?

Vision and opportunity

Describe the vision and the opportunity that the plan is based on.
The investor's question you answer here is Where are you headed, and why?

5-year plan

Long term goal

Where do you want to be in 5 years?
Where would you like to be in terms of:

Company size, turnover and profitability?
Financial strength and independence?
Structure and ownership?
Market leadership and reputation?
Competitiveness?
Core skills and capabilities?
Positioning for an exit strategy?

12-month plan

Short term goal

Where do you want to be in 12 months? Where would you like to be in terms of:

Turnover and profit or loss?
Customer base and sales pipeline?
Customer satisfaction levels?
Market ownership?
Staff, skills and technologies?
Equipment and delivery capabilities?
Consolidation and risk exposure?

Your USP

Describe your USP

Add a key point about your Unique Selling Point. Your USP is what will lead marketing, and help customers to choose you over alternatives. In comparison to the alternatives, why will your product or service...

... be different?
... be desirable?
... be better value for customers?
... be better performing?
... be more accessible or convenient?
... offer a better experience?
... solve the customer's problems better?
... have easily understood benefits?
... fit in with the customer's typical behaviour, without needing them to change it?

Your strategy

Describe your strategy

Add a key point about your strategy.

How does this opportunity...

... address your current weaknesses and challenges?
... exploit your capabilities and strengths, and build new ones?
... reduce future threats and competition?
... fit it with credible forecasts and trends?
... strengthen relationships and reputations?
... create value for your customers and investors?

The opportunity

Describe the opportunity

Add a key point about the opportunity that you are pursuing.

What do you plan to do? What product or service will you offer?
Why does it need doing?
Why is there a gap in the market?
Has it been tried before? What happened?
Why are you best placed to pursue it?

About your business

Provide your investors with a clear picture of your business: how it is structured, who owns it, who runs it, and how it is doing so far?

Values and principles

Value or principle

Add some information about the values and principles of your company.

Do you actively promote principles such as professionalism, respect, communication, leadership, accountability and trust?
Do you deal with any ethical issues in your organization? Do you observe any codes of conduct?
Do you place emphasis on high quality, or on affordable cost?
How important are innovation and risk in your market and company?

Achievements and track record

Achievement

Add some information about your successes and achievements. Think about:

Significant orders placed
High profile customers you have won
Innovative 'firsts'
Case studies
Awards, endorsements and recognition
Accreditation, such as certification to ISO standards
Patents and rights held

Relationships and partnerships

Relationship

Add some information about important partnerships. Think about:

Organisations you have partnered with
The strategic advantages of relationships
What dependencies you have on other partners
Participation in industry associations
Independent professional advisors and coaches

Management team

Key team member

Who are the key members of your management team, and what are their skills and experience?

Financial status

Financial structure

Add some information about the capital finance situation at your company.

Who owns your company? Are you part owned by anyone else?
Do you have shareholders?
How would the shareholding change with financial support for this business plan?

Regulatory environment

Regulatory condition

Add some information about the regulatory environment that affects your company. Apart from company law, what other regulations apply to your sector? Consider:

Bodies or associations with a code of conduct
Privacy and data protection
Insurance requirements
Health & safety
Professional training standards
Equality and opportunity regulations
Working with vulnerable groups

Legal status

Governance

Add some information about the governance of your organization.

How are you governed and managed?
Do you have a board of directors?
Who is accountable to the owners?
Who takes the key decisions?

What is the legal status of your organization? Are you a sole trader, a limited company with shareholders, or a non-profit?

Executive summary

Although the executive summary appears first in the document, it is easier to complete it last, when you can summarise and prioritize the key points in your plan.

Benefits

List the benefits that will come from pursuing this opportunity. Include:

Profitability
Payback timescales
Customer benefits
Strategic benefits

Financial requirements

Requirements

List the financial aid and other support that you are seeking, so that you can take advantage of this opportunity.

Opportunity

Briefly summarise the opportunity that your plan describes, and why it is strategic for your company.

Team and track record

Track record

Add the key points about the track record of your team and your capabilities.

Products & Services

Product or service

Add short descriptions of the key products and services which bring your mission to life and are making it happen.

Mission statement

Your mission

Summarise the value and the difference that your organization aims to create. Mission statements are more useful if they describe the difference that you want to make to your customer's lives, rather than what you want to achieve personally. Your mission statement should directly influence strategic decisions.

Statement of confidentiality

Your business plan is a commercially sensitive document and you may wish to add a confidentiality statement (or non-disclosure agreement) at the front of the document.
Type in or attach your statement of confidentiality

Confidentiality document

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