Example of an empathy map - Allison

Honelako gehiago

Online Shopping

Dennis Wong‑k egina

Career Plan

Christina Wilson‑k egina

Online Organizational tools

Steve Smith‑k egina

Moja interesovanja i iskustva!

Veljko Lončarević‑k egina

What is the end result a user wants to achieve?

What gets in the way of the user for a positive overall experience?

This includes both external and internal influences

What actually matters to a user? How do they feel in the current situation?

OVERALL GOAL

PAIN POINTS

INFLUENCES

FEELINGS

TASKS

What are the actual tasks or actions a user is trying to complete. What are they trying to resolve?

Allison