Account-based Marketing

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STAGES OF CURRICULUM CHANGE

Szerző: Katherin Pilla M.

Theories of Development

Szerző: Priyanka Jay

Vans

Szerző: Melody Ahmadi

HM Sales Pipeline

Szerző: Prantik Mazumdar

Account-based Marketing

Book: A Practitioner's Guide to ABM

Evaluating results and updating plans

Executing Integrated Campaigns

Planning integrated sales and marketing campaigns

Developing targeted value propositions

Mapping and profiling stakeholders

Playing to the client's needs

Knowing what is driving the account

The ABM adoption model

Deciding which accounts to focus on

Investing in the right tools and technologies

Building the right foundations for ABM

The Essentials of ABM