Account-based Marketing

Mais informações

Organigrama

por Sara Elizabeth Ortez Portillo

Zoho CRM

por Baraa Muhammed

Social Media Strategy

por Christina Soares

Stakeholder Management Theory

por Micah Johnson

Account-based Marketing

Book: A Practitioner's Guide to ABM

Evaluating results and updating plans

Executing Integrated Campaigns

Planning integrated sales and marketing campaigns

Developing targeted value propositions

Mapping and profiling stakeholders

Playing to the client's needs

Knowing what is driving the account

The ABM adoption model

Deciding which accounts to focus on

Investing in the right tools and technologies

Building the right foundations for ABM

The Essentials of ABM