Account-based Marketing

Mai multe ca aceasta

Discuss how stakeholder objectives might impact on shareholder value

după mark jenkins

¿Que es la Mercadotecnia?

după Itzel Bonfil

Application of FDP in our daily life

după louis ahmad

ASSESSMENT MIND MAP

după Ana Duran

Account-based Marketing

Book: A Practitioner's Guide to ABM

Evaluating results and updating plans

Executing Integrated Campaigns

Planning integrated sales and marketing campaigns

Developing targeted value propositions

Mapping and profiling stakeholders

Playing to the client's needs

Knowing what is driving the account

The ABM adoption model

Deciding which accounts to focus on

Investing in the right tools and technologies

Building the right foundations for ABM

The Essentials of ABM