Account-based Marketing

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Strategic Business Plan

由Pero Gruyo

Organigrama

由Sara Elizabeth Ortez Portillo

Stakeholder Management Theory

由Micah Johnson

Utterance, Sentence and Propositions

由Luna Romero

Account-based Marketing

Book: A Practitioner's Guide to ABM

Evaluating results and updating plans

Executing Integrated Campaigns

Planning integrated sales and marketing campaigns

Developing targeted value propositions

Mapping and profiling stakeholders

Playing to the client's needs

Knowing what is driving the account

The ABM adoption model

Deciding which accounts to focus on

Investing in the right tools and technologies

Building the right foundations for ABM

The Essentials of ABM