SCAMPER model - Mind Map

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This mind map helps you apply the SCAMPER lateral-thinking creativity technique to a product or service, to help generate ideas leading to new products or services.

Keywords: communication, SCAMPER technique, lateral-thinking, creativity, generate ideas


The SCAMPER model

Generate ideas using the SCAMPER method. SCAMPER is an acronym and each letter stands for a creative thinking and problem-solving technique. These techniques are: substitute, combine, adapt, modify, put to another use, eliminate, reverse.

Type ideas in the template for each of them. Once you have gathered enough ideas you can start implementing them.

Where to next?

Where to next?

SCAMPER is best used alongside other creativity techniques, as it is only one way to generate new ideas.

Once you have gathered enough ideas, you can review them and focus on a few promising ones.

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Product or service name

Begin by typing in the name of your existing product or service

This is your starting point for new ideas. You will need to know it well enough to think about ways that it could be changed or used differently.


Add some ideas based on reversing 'Product or service name' in some way.


Add some ideas based on eliminating 'Product or service name'.

Put to another use

Add some ideas based on using 'Product or service name' for a completely different purpose.


Add some ideas based on modifying 'Product or service name'.


Add some ideas based on adapting 'Product or service name' for other purposes.


Add some ideas based on combining 'Product or service name' with other things.



Add some ideas based on substituting parts of 'Product or service name' or even all of it.

Why use a Mindomo mind map template?

Mind maps help you brainstorm, establish relationships between concepts, organize and generate ideas.

However, mind map templates offer an easier way to get started, as they are frameworks that contain information about a specific subject with guiding instructions. In essence, mind map templates ensure the structure that combines all the elements of a specific subject and serves as a starting point for your personal mind map. They are a resource for providing a practical solution to create a mind map on a particular topic, either for business or education.

Mindomo brings you smart mind map templates that allow you to function and think effortlessly.

A template has various functionalities:

Descriptive topics

Topics with background text

Default branch

Removing the template data

You can choose from a variety of mind map templates from Mindomo's business or educational accounts, or you can create your own mind map templates from scratch. Any mind map can be transformed into a mind map template map by adding further guiding notes to one of its topics.

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