Ansoff’s strategy opportunity matrix - Mappa Mentale

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'''Ansoff's matrix''' is an established tool for identifying and selecting growth strategies. You can use this tool to screen growth options and issues highlighted in a SWOT analysis. Keywords: business analysis, market penetration, marketing development, product development, diversification, Ansoff's matrix

Ansoff’s strategy opportunity matrix

Ansoff’s strategy opportunity matrix

Use this Ansoff’s strategy opportunity matrix template to find growth strategies and opportunities for your company.

You will have to complete four sections for the four strategies. Add for and against indicators and ideas of actions for each of them.

Product development

Product development strategies are used for developing new products in existing markets.

1. Diversification

Diversification strategy is used for growth with new products entering new markets.

2. Market development

Market development strategies are used for growth with existing products in new markets.

3. Market penetration

Market penetration strategies are used for growth with existing products in existing markets.

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