Use this Ansoff’s strategy opportunity matrix template to find growth strategies and opportunities for your company. You will have to complete four sections for the four strategies. Add for and against indicators and ideas of actions for each of them. Product development strategies are used for developing new products in existing markets. Diversification strategy is used for growth with new products entering new markets. Market development strategies are used for growth with existing products in new markets. Market penetration strategies are used for growth with existing products in existing markets. Where to next? Enter your organization name Market development strategies aim for growth with existing products in new markets. Add an action that you can take towards a Market development strategy. Add an indicator that a Market development strategy may not be appropriate. Add an indicator that a Market development strategy could be appropriate. Market penetration Add an action you can take towards a Market penetration strategy. Add an indicator that a Market penetration strategy may not be appropriate. Add an indicator that a Market penetration strategy could be appropriate. Diversification strategies aim for growth with new products in new markets. Add an action that you can take towards a Diversification strategy. Add an indicator that a Diversification strategy may not be appropriate. Add an indicator that a Diversification strategy could be appropriate. Product development strategies Add an action you can take towards a Product development strategy. Think about: Add an indicator that a Product development strategy may not be appropriate. Add an indicator that a Product development strategy could be appropriate. Les cartes mentales vous aident à faire un brainstorming, à établir des relations entre les concepts, à organiser et à générer des idées. Cependant, les modèles de cartes mentales offrent un moyen plus facile de commencer, car il s'agit de cadres qui contiennent des informations sur un sujet spécifique avec des instructions d'orientation. Par essence, les modèles de cartes mentales assurent la structure qui combine tous les éléments d'un sujet spécifique et servent de point de départ à votre carte mentale personnelle. Ils constituent une ressource qui offre une solution pratique pour créer une carte heuristique sur un sujet particulier, que ce soit dans le domaine des affaires ou de l'éducation. Mindomo vous propose des modèles de cartes mentales intelligentes qui vous permettent de fonctionner et de penser sans effort. Vous pouvez choisir parmi une variété de cartes mentales vierges provenant des comptes professionnels ou éducatifs de Mindomo, ou vous pouvez créer vos propres modèles de cartes heuristiques à partir de zéro. Toute carte heuristique peut être transformée en modèle de carte heuristique en ajoutant des notes d'orientation à l'un de ses sujets.Ansoff Matrix Template
Ansoff's matrix is an established tool for identifying and selecting growth strategies. You can use this tool to screen growth options and issues highlighted in a SWOT analysis.
Keywords: business analysis, market penetration, marketing development, product development, diversification, Ansoff's matrix
Ansoff’s strategy opportunity matrix
Product development
1. Diversification
2. Market development
3. Market penetration
Where to next?
Using Ansoff's Matrix to clarify and prioritize your growth strategies puts you in a better position to choose what actions to take. You can use this map to communicate the thinking behind your strategy and to help plan out your course of action.
Once you finished filling out the template, you can Print this mind map or Download it as PDF, Word, etc.Ansoff's Matrix
Begin by typing in your organization's name, and pressing Enter.Market development
Think about:
Typical negative indicators can include:
Typical indicators include:Market penetration
Market penetration strategies aim for growth with existing products in existing markets.
Think about:
Typical negative indicators can include:
Typical indicators include:Diversification
In general, the indicators for and against diversification strategies are a combination of indicators for both market development and product development strategies.
Think about:
Typical negative indicators can include:
Typical indicators include:Product development
Product development strategies aim for growth through the development of new products in existing markets.Ideas
Idea
Against
Indicator against
Typical negative indicators can include:For
Indicator for
Typical indicators include:Pourquoi utiliser un modèle de carte mentale Mindomo?
Un modèle a plusieurs fonctionnalités:
