Stakeholder wheel template

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Stakeholder wheel template

Use this stakeholder wheel template to identify your stakeholders and classify them based on their importance.

You can group the key stakeholders into:

Customers

Regulators

Competitors

Media

Society

Owners

Managers

Employees

Partners

Suppliers

Creditors

Based on their power and their interest, you can classify them into two categories:

High power / high interest

High power / low interest

High interest / low power

Low power / low interest

Working with stakeholders

Low power / low interest

High interest / low power

High power / low interest

High power / high interest

Action

Add an action needed to manage your stakeholders.

Organization Name

Type in the name of your organization or project.

This is the focal point around which you will be identifying stakeholders.

Creditors

Creditor

Does your organization owe rights or money to others?

Think about:

• Loans and overdrafts
• Unpaid invoices
• Conditional funding or securities

Rate the importance of this stakeholder to Organization Name by clicking on an icon:

Suppliers

Supplier

Does your organization or project have suppliers?

Think about:

• Components, materials or equipment suppliers
• Consultants, advisers, and professional services
• Subcontractors and outsourced services
• Licensors and leased services

Rate the importance of this stakeholder:

Partners

Partner

Does your organization or project have partners?

Think about:

• Development or technology partners
• Marketing, commercial or sales partners
• Consortia or other companies in a group

Rate the importance of this stakeholder:

Employees

Employee

Which employees are important in this context?

Think about:

• Functional or regional teams
• Project team leaders and members
• Subject experts and specialists

Rate the importance of this stakeholder:

Managers

Manager

Who are the key managers in your organization or project?

Think about:

• CEO, VPs and the board
• Heads of departments & team managers
• Project managers

Rate the importance of this stakeholder:

Owners

Owner

If you are analyzing stakeholders for an organization, who are the owners?

Think about:

• Founders
• Investors & shareholders
• Venture capital partners

Rate the importance of this stakeholder:

Others

Are there any other stakeholders affected by Organization Name?

Rate the importance of this stakeholder:

Society

Group

Which parts of society or the community are affected by Organization Name?

Think about:

• Economic, environmental or infrastructure impact
• Political impact or public opinion
• Interest groups, campaigners

Rate the importance of this stakeholder:

Media

Does the media have an interest in Organization Name?

Think about:

• Publications and reporters
• Analysts, industry pundits, and bloggers
• PR function in other stakeholder organizations

Rate the importance of this stakeholder:

Competitors

Competitor

Who are the key competitors?

Think about:

• Organisations competing for your customers and their attention
• People or projects competing for priority and resources inside your organization

Rate the importance of this stakeholder:

Regulators

Regulator

Who has an interest in your organization or project in relation to legislation or regulation?

Think about:

• Law-makers, policymakers, governing bodies
• Industry officials and inspectors
• Non-governmental organizations

Rate the importance of this stakeholder:

Customers

Customer

Who are the key customers?

Think about:

• Potential customers, paying customers
• People representing customers
• Indirect customers, users of free services
• High profile or influential customers

Rate the importance of this stakeholder: