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Customer Empathy Map

Customer Empathy Map

This empathy map template is a visual tool used to identify and elaborate information about user personas. In other words, fill out this template to get an in-depth view of your users/customers or a particular type of your users/customers.

Customer Empathy Map

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About this template

Empathy map (circle) template

This is the upgraded version of the standard Empathy Map template. Besides the circular design, it also has a fifth element to help you create a complete analysis of the user personas.

Fill out all circle areas, and at the end, you'll get an in-depth overview of the user personas. Afterward, you can upgrade your business and marketing strategy using information from this analysis.

OVERALL GOAL

What is the end result a user wants to achieve?

PAIN POINTS

What gets in the way of the user for a positive overall experience?

INFLUENCES

This includes both external and internal influences.

FEELINGS

What actually matters to a user? How do they feel in the current situation?

TASKS

Add text

What are the actual tasks or actions a user is trying to complete?
What are they trying to resolve?

User Persona

Why use a Mindomo mind map template?

Every Mindomo template opens with its structure already in place: descriptive topics, guiding notes attached to the branches where people usually get stuck, and a default shape that new topics inherit. Edit it in the browser, switch it to a concept map, outline or Gantt chart without redrawing anything, and export it in more than twenty formats. See how mind map templates work, or browse the full gallery by category.