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Reframing matrix

Reframing matrix

The Reframing Matrix is a systematic way of brainstorming around a situation from different perspectives and of disrupting thinking patterns that are stuck in the same channels.

Keywords: business analysis, brainstorming, examining situation, product perspective, planning perspective, potential perspective, people perspective

Reframing matrix

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Reframing matrix

The reframing matrix is a way of brainstorming that can help you solve a problem. Use this template to think about a situation from different perspectives: planning perspective, people perspective, potential perspective, and product perspective. If you ask people with different experiences it expands the range of creative solutions that you can generate.

Where to next?

Completing your Reframing Matrix helps you to move forward with ideas for action, and can give the possibility to unblock problem-solving processes.

You can ensure that future plans embrace other perspectives and considerations.

Situation to be examined

What situation are you examining?


Type in the name of the situation that you are examining with the Reframing Matrix, and press Enter.

The situation could be a problem, an opportunity, a threat, a weakness or any issue that needs action.

People perspective

Brainstorm points around 'Situation to be examined' from the perspective of people.

  • Who is involved or affected?
  • How are they involved or affected?
  • What are the consequences for them?
  • What are their reactions and opinions?
  • What do they want or expect us to do?
  • Are we communicating with them effectively?

Potential perspective

Brainstorm points around 'Situation to be examined' from the perspective of future potential.

  • Is this issue holding us back?
  • Does it represent an opportunity or an upside?
  • Will it get worse, stay the same or get better? How?
  • What happens if we do nothing?
  • If other things change in the future, what is the impact on this issue?

Product perspective

Brainstorm points around 'Situation to be examined' from the perspective of products and services.

  • Is there something that needs to be fixed in a product or service?
  • Is there an opportunity for a change or a new product or service?
  • How does this issue indirectly affect products and services?

Planning perspective

Add a key point

Brainstorm points around 'Situation to be examined' from the perspective of planning and actions.

  • What actions and plans have led to this situation?
  • Is there a problem with actions and planning?
  • How should actions and planning be changed?

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