Marketing Mind Map Templates

Campaign planning that survives the handover

Marketing plans usually exist twice: the version in the strategy document and the version the people executing actually work from. These templates aim at the second one.

Scale determines the starting point. The Campaign Brief template is the short form — audience, message, channel, measure of success — and it is deliberately small enough that skipping it is never justified. The fuller Marketing Campaign Plan adds budget, timeline and channel detail for a campaign with real money behind it.

For continuous rather than campaign work, the Instagram Planner is built around a content calendar, where the difficulty is sustaining a cadence rather than planning a launch. And How to start an online ecommerce business is the widest map here, covering the decisions that precede having anything to market at all.

If you need the analysis behind the positioning rather than the plan that follows it, see the business analysis templates.

For how marketing teams run these rather than what is in them, the campaign brief and campaign planning write-ups follow a brief through to a calendar, and the marketer’s view puts both in context.